Position Summary
The Executive Director (ED) serves as the chief administrative and strategic leader of the Kentucky Association of Nurse Practitioners and Nurse Midwives (the "Association"), reporting directly to the Board of Directors. The ED is responsible for the overall management, growth, and sustainability of the organization. Membership growth, communication, stabilization and diversification of finances, operations, elevating the Association's public profile and marketing presence, as well as maintaining positive health policy and advocacy initiatives within the Kentucky state legislative assembly will be key initiatives. This is a pivotal leadership role for a mission-driven professional ready to guide the organization through a period of strategic transformation and growth.
Organizational Context
The Association represents nurse practitioners and nurse midwives across the state, advocating for the profession, advancing practice standards, and supporting members through education, networking, and policy engagement. The Executive Director will lead efforts to address six priority areas identified by the Board: membership growth and retention, internal and external communication, financial health, operational efficiency, and marketing / public visibility.
Key Responsibilities
Essential Duties and Responsibilities
Lead implementation and ongoing monitoring of the Association’s 2026–2030 Strategic Plan.
Work with the Board to establish annual organizational priorities, measurable objectives, and timelines aligned with strategic goals (membership, finance, CE, advocacy, visibility, partnerships, and operations).
Provide regular, data-informed reports to the Board on progress toward strategic goals (e.g., membership growth/retention, conference metrics, social media and website engagement, revenue targets).
Coordinate an annual review and update of the strategic plan, including recommended adjustments to strategies, activities, and benchmarks.
Ensure that day-to-day operations, staffing, and contracts are aligned with strategic priorities.
Membership Development
Design and execute a membership growth and retention strategy, including onboarding, renewal, and re-engagement campaigns
Support development and implementation of member recruitment campaigns, including outreach to APRNs across roles, regions, and out-of-state members.
Oversee and support new member/attendee activities at conference (e.g., new member class) and cohort gatherings (region, specialty, or interest groups) to build engagement
Develop and implement strategies to incorporate new and experienced members into organization management and leadership including committee and taskforce roles, advocacy, recruitment and marketing.
Communication
Develop a consistent communication plan (newsletters, email updates, social media, website) that keeps members informed and engaged
Improve internal communication between the Board, committees, chapters/regions, and staff
Ensure timely, clear communication during legislative or regulatory developments affecting the profession
Represents the Association to external stakeholders, media, and the public, while maintaining clear communication with the Board/Association leadership and deferring to them on matters of significant organizational consequence, strategic direction, or reputational risk.
Financial Management
Develop and manage the annual budget in collaboration with the Treasurer and Finance Committee
Maintain and build diverse revenue streams beyond dues (sponsorships, grants, conference/CE revenue, partnerships)
Ensure accurate financial reporting, reserve management, and compliance with nonprofit financial best practices
Present regular financial updates and forecasts to the Board
Lead efforts to stabilize and diversify revenue
Review and approve contracts for services in accordance with Board Policies
Operations
Oversee day-to-day administrative operations, including staff/contractor management, vendor relationships, and technology systems (AMS/CRM, website, event platforms)
Identify and implement process improvements to increase efficiency and reduce redundancy
Ensure compliance with state nonprofit governance requirements, bylaws, and policies
Support Board and committee operations, including meeting logistics, reports, records and strategic planning processes
Continuing Education, Conferences, and Professional Development
Oversight of the planning and execution of the annual conference, mini-conferences, and other CE activities.
Support development and rollout of CE formats identified in the strategic plan
Monitor conference and CE metrics (attendance, evaluations, revenue) and recommend improvements.
Marketing & Visibility
Develop and execute a marketing strategy to raise the Association's profile among nurse practitioners, nurse midwives, healthcare partners, legislators, and the public
Oversee branding consistency across all channels and materials
Lead or attend promotional events relevant to the Association
Build strategic partnerships and media relationships to expand the Association's reach and influence
Governance & Advocacy Support
Support the Board in strategic planning, policy development, and goal-setting
Serve as a liaison to legislative and regulatory bodies, coalitions, and allied organizations
Work in conjunction with consultants to track state-level policy issues affecting nurse practitioner scope of practice and advise the Board accordingly
Qualifications
Bachelor's degree required; Master's degree in nonprofit management, healthcare administration, business, or related field preferred
Progressive leadership experience, ideally within a professional association, nonprofit, or healthcare-related organization
Demonstrated success in membership growth, fundraising/revenue diversification, and organizational management
Strong written and verbal communication skills, including experience with member communications and marketing
Experience working with or reporting to a volunteer Board of Directors
Familiarity with healthcare, nursing, or professional licensure/advocacy environments strongly preferred
Proficiency with association management software, financial reporting tools, and digital marketing platforms
Key Attributes
Strategic thinker who can also execute hands-on, day-to-day operational work
Strong relationship builder across diverse stakeholder groups (members, Board, legislators, partners)
Comfortable operating with a lean staff/budget and prioritizing competing demands
Data-informed decision-maker, particularly around membership and financial trends
Passionate about advancing the nurse practitioner profession
Reporting Relationship
Reports to: President/Chair, on behalf of the Board of Directors Supervises: Association staff and contracted support
